Elopak Naturally Pure-Pak®

Unique – Naturally Elopak

Elopak’s Natural Brown Board, one of our most recent packaging innovations, driven by growing consumer demand for more local, authentic products and the market trend towards more sustainable and differentiating packaging solutions

Different

Improved shelf appearance and higher attention at the Point of Sale

Authentic

Supports communication and credibility of natural and environmentally friendly product positioning

Sustainable

Clearly identifiable as environmentally friendly packaging and with a reduced carbon footprint

Climate-friendly
Material efficient

Flexible

Can be filled on existing filling lines without modifications or changes to the machine settings

The board in detail

Compared to our standard board, the Natural Brown Board is without clay coating; by removing this white layer towards the printing surface, the underneath unbleached paper layer becomes visible. The matt surface treatment gives the paperboard its unique, natural appearance.

Duplex Board in Comparison

Your options in Natural Board

Formats & Sizes

1.000 ml, 500 ml

Closures

Large
Medium
Small

Formats & Sizes

1.000 ml, 750 ml, 500 ml

Closures

Medium
Small

Features

More sustainable, please!

Strengthen the environmentally friendly positioning and credibility by combining with:

This is what our customers say

The new carton has the natural look and its clear benefits for the environment that supports organic values, provides outstanding differentiation on shelf and strengthens the Zumosol brand commitment to sustainability.

Laura Rueda from Zumosol

The ideal packaging for our hay milk: weight-reduced, climate-friendly and, at first glance, distinguishable from traditionally produced milk on the shelf.

Andreas Aufmuth, Sales Manager of Demeter HeuMilch

The new packaging is perfect for the high quality fresh milk from the German coast. It can be filled on existing filling lines without altering the machine settings. A conversion to the new board was absolutely problem-free.

Christoph Bossmann, Managing Director of Osterhusumer Meierei

Not only is the organic milk from sustainably farmed dairy cattle, but it is also filled in the most sustainable packaging in the fresh segment.

Dr. Lars Schildwach, Managing Director Sales Ammerland

For us as a home loving and ecologically focused company, this is the perfect packaging for our natural organic hay milk: even more environmentally friendly than the previous milk carton and an eye-catcher on shelf.

Caroline von Ehrenstein, Head of Marketing and Communications at Schwarzwaldmilch

The Natural Brown Board delivers on key values for Arla. It is renewable, recyclable, reduces climate impact and communicates organic values. The new-look brown carton also enables new branding opportunities which we have utilised with the concept for the new Arla Global Identity for our organic brand values

Arla

Already a market success

The clear favourite for consumers

In recently conducted consumer tests, the Natural Brown Board has been most convincing in terms of

To learn more about consumers’ feedback click here:

Source: Augur consumer test (focus group discussion), March 2017, Sweden, N = 1, consumers of organic products (19-50 years)

Source: Isi GmbH consumer test (studio test), July 2018, Bremen, N = 160, regular consumers of milk (18-65 years)

Winner of a World Beverage Innovation Award 2018

The World Beverage Innovation Awards, held in association with BrauBeviale, celebrate and recognise excellence and innovation across the global beverage industry.

Elopak’s Pure-Pak^® carton with Natural Brown Board won this year’s award in the category »Best Carton/Pouch«. Judges commented on Elopak’s winning entry: »Carton packaging at its best! I love that the product highlights its natural and sustainable packaging elements.«